Workshop  1 (Chicago)

Small business engagement: how to educate your staff and sell confidently
Whilst the dominant background of most Small Business Specialists is technical, understanding how to engage with all your clients (from the IT manager to the receptionist) will stand you in good stead to make easy future sales. Understand the opportunities using tools that have been designed with you specifically in mind.
Level:  100/200
Topics discussed:

• Microsoft product breadth; CRM, Exchange, Server, Office 2007, Vista
• HP Microsoft Office Ready PC Programme
• Symantec
• Microsoft Small Business Programme offers
• Mr. Busy Campaign and how Westcoast can deliver these for you.

Chicago Room 1

Workshop 2A

Understand how volume licensing presents advantages to you and your clients, and how to sell it.
Level: 200/300
Topics discussed:

• Understanding it
• How to sell
• How to buy
• Q&A*

Chicago Room 2

Workshop 2B

Making the most of your status as a Small Business Specialist
Level: 100/200
Topics discussed:

• SBSC Programme update
• Success stories for 2007
• Adding value to the Channel
• Q&A*

Workshop 3A

Protecting you and your clients from zero day attacks. (supported by Symantec)
Level: 200/300
Topics discussed:

• Symantec Endpoint Protection 11.0
• Q&A*

Workshop 3B

Supporting your clients with the right hardware and support (supported by HP)
Level: 100/200

• HP ProLiant Server Range
• HP Insight Manager
• How to support
• Q&A*

Workshop 4

Microsoft server technologies for 2007/2008 and your opportunities explained
Level: 200/300
Building on top of the Microsoft ‘On the Road’ events, we will be looking at those technologies affecting the Small Business Specialist. Presented by David Overton, we take a look at what the opportunities are for you to configure, install, and support for the long-term.

Topics discussed:

• Cougar & Windows Server 2008 (taster)
• Windows Small Business Server 2003
• Windows Home Server
• Market Opportunity
• Q&A*