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This June, Westcoast welcomed 11 bright students from across West Berkshire and Reading into our world of technology distribution as part of Workwise, our immersive work experience programme.

We’re thrilled to share that Westcoast has been honoured with the prestigious HPE UKIMEA Distributor of the Year 2025 award.

At Westcoast, we believe in people power. That's why we're introducing you to the faces behind our partnerships. Meet Cindy Mason, our SMB Sales Director who’s spent over two decades championing small and medium-sized businesses in the tech world.

Sustainability isn't just good ethics, it's good business. However, positioning sustainability as an essential agenda item for your board can be challenging, particularly in smaller, leaner organisations. Drawing on our journey at Westcoast, here are my tips to help you navigate this effectively.

Westcoast Cloud enhances its cybersecurity offering CYE’s straightforward, robust SMB cybersecurity solutions are now available to channel partners

Yorda Adventures is more than just a childcare provider – it’s a community. Parents at regular school gates get to share their challenges with other parents in similar situations, but parents of children with additional needs often miss out on this peer support. Yorda offers a space for solidarity and friendship for parents as well as children. Families who meet at the Yorda playhouse form long-lasting bonds, and some often choose to spend special occasions, like Christmas, together.

This year, the global theme for Earth Day is Our Power, Our Planet. At Westcoast, we’re passionate about our planet and the people who are working tirelessly to make a difference. We’re proud to help our partners find greener solutions and want to celebrate the achievements of our vendors and dedicated team in creating meaningful change.

WESTCOAST EXPANDS PORTFOLIO BRINGING THE POWER OF SNAPDRAGON X SERIES PROCESSORS TO PARTNERS ​That’s why Westcoast, as a leading IT distributor, is enhancing its portfolio with Qualcomm Technologies, Inc. to bring devices with Snapdragon® X Series processors to the UK channel - delivering cutting-edge performance, power efficiency, and AI-driven capabilities.

Artificial Intelligence (AI) offers businesses unparalleled advantages in today’s competitive landscape. From streamlining operations across data management and security to automating repetitive tasks and processes, AI boosts efficiency, enables cost savings and improves productivity.

It doesn’t seem that long ago that AI felt like a futuristic concept. But it’s now here and reshaping the way businesses operate. From streamlining communication to enhancing security, AI-driven tools are becoming essential for effective business operations in the modern workplace. ​

AI is transforming industries at an unprecedented pace. Yet many businesses struggle to understand how to implement AI solutions effectively.

At Westcoast, we believe sustainability isn’t a choice, it’s a responsibility. As a leading technology distributor, we’re dedicated to minimising our environmental impact while helping our partners and their customers adopt more sustainable IT solutions. Through innovative recycling, refurbishment and reuse initiatives, we’re championing a circular economy that extends the life of technology and reduces electronic waste. Here’s how we’re making a difference.

Research from WeAreTechWomen shows that women make up nearly half of the UK workforce – yet only 29% of the tech industry. And even fewer are in executive roles, according to Forbes. That’s why Westcoast wants to inspire women from all backgrounds to join, and stay in, the technology sector. We know the way forward: action, investment, and unwavering support.

Sustainability isn’t a buzzword anymore – it’s business-critical. That was the key takeaway from the CRN Sustainability in Tech Summit, held at BAFTA in London on 13th February. Industry leaders, including IT Asset Disposition (ITAD) organisations, vendors and distributors like Westcoast, came together to discuss the future of sustainable tech.

Westcoast has partnered with UGREEN Group to distribute its full range of consumer electronics and charging solutions across the UK, expanding market reach through Westcoast’s extensive distribution network.

From cutting carbon footprints to embracing the circular economy, sustainability can be a driver of not only value, but also, revenue. But how can partners navigate the challenges and unlock the opportunities?

Leading IT distributor Westcoast is delighted to announce that following the receipt of all necessary regulatory approvals, including merger clearance without restrictions from the European Commission, the merger with ALSO is set to complete by 28 February 2025.

BETT 2025 proved once again why it's the go-to event for education technology. Thousands of educators, innovators, and partners came together to explore the future of learning. And this year, three themes dominated the conversation: AI, cybersecurity, and sustainability.

This National Day of Education, we're reflecting on something close to our hearts – shaping the future of talent. From initiatives like Bright Sparks, which inspires students in the Thames Valley to consider a career in tech, to hosting weeklong work experience workshops through our Workwise programme, we’re helping future leaders find their feet. At the end of 2024 we launched our Sales Apprenticeships, taking it one step further in supporting young people into careers in STEM.

Westcoast has been part of Henley Festival, the UK's only black-tie music and arts festival, from the very beginning! It is more than just an unmissable event; it's a charity dedicated to supporting the next generation of talent through its RISE programme, and the Westcoast RISING Star Award.