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Bold new identity underscores Westcoast’s services and reseller enablement expansion

Published date: 04/12/2017 09:00

Westcoast has announced the launch of a bold new identity, together with a website refresh including enriched content and reseller enablement resources, to emphasise its renewed focus on channel services.

Alex Tatham, Managing Director, Westcoast, said: “We are delighted to launch a new chapter in Westcoast’s amazing growth story. We want to show our business can continue to service our ever-growing and changing customer base with a wide range of services bound together with the Westcoast brand promise of unrelenting excellence.”

“As we move progressively beyond traditional IT distribution to fulfilment, cloud enablement, configuration, enhanced logistics, merchandising and marketing of a huge range of products, we want to demonstrate that all of these services are delivered with the flexibility and energy for which Westcoast is renowned.”

Added Alex: It’s a great time to be working at or with Westcoast. I look forward to continuing our phenomenal growth and taking our brand image even further afield.”

The distributor’s services portfolio has been expanded, enriched and reorganised.

Westcoast’s newly appointed Head of Services, Craig Waters, will drive the firm’s service-led strategy forward.

The new look represents Westcoast’s first major rebrand for ten years.

The company’s new website ( has been completely re-engineered and redesigned. It features a new front-end interface created to help new and existing customers to find the content they’re looking for quickly and easily.










The site also includes a service library with sections organised in line with Westcoast’s new service pillars.


Westcoast’s new identity will be used in all communications from today.


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