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HTC calls on Westcoast Retail to distribute handsets in exclusive UK deal

Published date: 17/07/2017 09:00

UK based distributor and supply chain innovator, Westcoast Retail, today reveals it has signed an exclusive partnership with HTC to provide third party logistics services for the company’s popular range of smartphone handsets throughout the United Kingdom.

Utilising an already established, trusted distribution network, Westcoast Retail will initially provide warehousing, fulfilment and delivery services for all UK handset orders from HTC’s own website, including orders of the recently unveiled U11 flagship model.

The partnership sees Westcoast Retail’s proven retail and stock models applied to the booming smartphone sector for the first time with HTC looking to benefit from the efficient use of supply chain, pick pack, and track and trace services that Westcoast Retail offers.

The HTC phones deal follows Westcoast Retail’s recently announced distribution partnership with HTC’s Vive virtual reality platform with both new deals complementing its existing roster of leading global technology brands which includes Apple, HP, Lenovo, Microsoft and Samsung.

“Our latest range of handsets deliver top level specifications at a very reasonable price, however due to the incredibly competitive nature of the smartphone market we must ensure that we make use of all services available to us to give us an edge over our competitors. We believe establishing a partnership with a true specialist in the field such as Westcoast Retail will enable us to do this.”

Westcoast Retail MD, Carl Oxley, commented:

“We are incredibly proud to partner with HTC and to be given the opportunity to help the company grow its smartphone presence in the UK through our efficient supply chain and distribution services. The smartphone market is fast paced and we are excited to show how our well-established and efficient supply chain models can adapt to the changing and unique demands of this sector.”

About Westcoast Retail

Westcoast Retail is a privately held UK company that has revolutionised the journey from production to shelf for brands and retailers. The company’s innovative approach throughout supply chain and merchandising creates greater value, profits and unit sales by improving distribution efficiency and on-shelf availability.

Westcoast Retail works with the UK’s largest in-store and online retailers, including home and electricals giants as well as the big four supermarkets and is recognised for its ‘narrow and deep’ philosophy alongside its innovative approach to distribution. In addition, its tailored approach to developing the best fit between brands and retailers ensures Westcoast Retail is the go-to distributor to some of the world’s most innovative brands such as Apple, HP, Lenovo, Microsoft, Samsung, Epson and Canon.

Westcoast Retail’s commitment to delivering on its promise of creating best value for brands and retailers through smart distribution, supply chain logistics and merchandising has seen revenues of its parent company, Westcoast Group, reach £1.9Bn (from April). Westcoast is consistently recognised at the forefront of UK business, having listed on the Sunday Times Top Track 100 Largest Privately Owned UK Companies as well as 10th fastest growing European company in Europe 500.


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