How Dell APEX Flex can fast-track your sales

As the first UK distributor, Westcoast’s Olly Moorby, explains what it means for the technology landscape

In a fluctuating market, businesses need the flexibility to rapidly scale IT infrastructure – both up and down – to meet changing demands. And they must do this while keeping a tight handle on spend.

That’s why we’re excited to be the first distributor to bring Dell APEX Flex on Demand to UK businesses.

It empowers our reseller partners to support their customers in the move to agile, cloud-based solutions. Helping them benefit from Dell APEX as-a-Service technologies, including storage, servers, infrastructure and data protection, while fixing spend and futureproofing capacity.

The right technology – exactly when they need it

The technology landscape moves fast, so businesses are looking to resellers to help them keep pace with quick and cost-effective routes to the most relevant solutions.

Flex on Demand gives your customers the latest APEX cloud technologies as-a-Service, letting them customise hardware and software configurations based on workload and only pay for the technology they use. Plus, it’s immediately available, installed and ready to go from day one – which means faster deployment for customers and shorter sales cycles for resellers.

Thanks to its Flex on Demand capabilities, we’re seeing customers use Dell APEX to solve lots of different challenges with different consumption scenarios. The most common scenarios we’re seeing are:

Flexible IT, fixed payments

Through Flex on Demand, businesses can set two capacity limits upfront to help them manage IT budgets. A “Committed” capacity for the technology they need now, charged at a fixed rate so they know exactly what they’re paying out. And a “Buffer” capacity for anticipated future usage, which they pay for as it’s consumed. This gives them immediate access to more capacity when needed and avoids the costs associated with overprovisioning, so payments match usage.

With standard rate cards for popular solutions and an 85% billing cap on total installed capacity, costs are simple and easy to predict.

APEX: Multicloud IT solutions, as-a-Service

Dell APEX accelerates digital transformation by making it easier to deploy innovative technology. By wrapping up Storage, Compute and Hyperconverged Infrastructure, Cyber and Data Protection services, and Custom solutions into a flexible consumption model, it’s a powerful choice for your customers’ complete data and workload requirements.

Because it’s delivered as-a-Service, customers can enjoy Dell APEX without acquiring new talent to implement and manage their infrastructure. Instead, they can focus on using the technology to achieve their desired business outcomes.

What makes a successful Dell APEX partner?

Every reseller will have their own approach to Dell APEX sales, centred around their understanding of customers’ businesses and needs. Creating your own APEX offerings, upskilling APEX champions, and providing assessments, are all good places to start adding value to the Dell APEX opportunity.

Adopt Dell APEX Flex on Demand with Westcoast

Partnering with us connects you to an end-to-end ecosystem of expert support, simplified solutions, flexible financing, and Dell infrastructure solutions. This is highly valued by our partners, with one Dell Technologies Titanium Partner saying the service, support and knowledge the team provide has been “instrumental in achieving growth targets.”

Our Technology Solutions experts will work with you to build custom solutions through Dell APEX Flex on Demand that meet your customer’s business and budgetary needs. We’ve got everything you need to understand the future of as-a-Service infrastructure, all in one place.