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Westcoast accelerates cloud offering with Aruba EdgeConnect

Published date: 29/04/2022 09:00

29.04.22. Theale, England

Westcoast, the UK’s leading privately-owned IT distributor, is now part of an exciting partnership with Aruba EdgeConnect, providing an end-to-end approach to its SD-WAN offering.

Born from the acquisition of Silver Peak by HPE, Aruba EdgeConnect provides a comprehensive edge-to-cloud networking solution that covers all aspects of wired, wireless LAN and WAN, helping to accelerate cloud transformation for enterprises.

Westcoast is the only distributor in the UK and Ireland that can offer both the existing Aruba line-up and EdgeConnect. This gives its customers access to cutting-edge SD-WAN solutions that help accelerate the deployment of secure, integrated WAN connectivity from edge-to-cloud.

Users of Aruba EdgeConnect will be able to quickly migrate to secure enterprise-grade SD-WAN connectivity, achieving dedicated WAN-like performance while running all cloud applications and services via broadband.

Westcoast is delighted to be expanding its partnership with Aruba and Aruba EdgeConnect, adding SD-WAN and WAN optimisation products to our award-winning Technology Solutions portfolio.

The addition will strengthen the incredible Aruba Edge Services Platform and give our customers access to comprehensive edge-to-cloud networking solutions.

“We’re looking forward to taking the proposition to market and helping our partners capitalise on the rapidly evolving opportunities the hybrid workplace offers, with all the speed, innovation and support they have come to expect from Westcoast’s Technology Solutions team.” comments Wesley Lawrance, Technology Solutions Commercial Director at Westcoast.

Helen Speak, Aruba Channel Director, UKI at Aruba, a Hewlett Packard Enterprise company adds, “Westcoast has been a strong partner of Aruba since 2015, and we’re delighted to be extending their contract to distribute our SD-Wan offerings. As the IT industry’s appetite for SD-Wan continues to rise, we’re pleased to have Westcoast on board to support this growing market.”

With its dedicated and award-winning Aruba team, Westcoast is perfectly positioned to deliver the solutions-led approach its reseller partners need and support their cloud transformation.

To find out more about partnering with Westcoast to sell Aruba EdgeConnect, visit


About Westcoast

Westcoast Limited was founded in 1984 and is a leading IT distributor with a product portfolio spanning the whole technology spectrum, ranging from desktop PC and notebook products through to software, security, high end server solutions, network products, printers, peripherals, spare parts and consumables. The group sells to resellers, retailers and dealers in the UK, Ireland and across Europe providing creative credit, marketing and logistics services to more than 5,000 customers. More information on Westcoast can be found at


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