Westcoast Limited and LG Electronics Mobile announced today that they have agreed a non-exclusive distribution agreement to sell LG mobile devices within the UK and Ireland.
The deal adds to Westcoast’s expanding portfolio of leading mobile vendors and will focus on sales of the LG Mobile Android® powered handset and smartwatch range.
LG is a brand well known to consumers and business customers for both quality and outstanding technology. With Westcoast’s expertise in mobile solutions it aims to offer LG the breadth it deserves across all of its markets.
Alex Tatham, Managing Director Westcoast, said “This strengthens Westcoast’s ability to compete for the ever-changing handset market in both the retail and business space. The absolute commitment shown by the LG team is a distinct driver for our enthusiasm for the brand. We look forward to successfully building the LG business together.”
Andy Coughlin, Business Leader Mobile - Northern Europe said, “After a thorough review of our open market strategy, we are delighted to report Westcoast will be partnering with us to supply mobile devices and smartwatches to the UK and Ireland market. Westcoast has a fine pedigree in mobile distribution and we are certain the focus and professionalism they offer will lead to an exciting partnership enabling us to better communicate our value proposition to the market. ‘
To mark the launch of this new partnership Westcoast will be offering a free LG Rolly keyboard with purchases of the LG G6.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. LG is seeking to provide a playful mobile experience that extends beyond the scope of traditional smartphones. For more information, please visit www.lg.com/uk