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New Lexmark GO Line gives green light to SMBs

Published date: 27/11/2018 14:44

Innovation doesn’t always mean re-inventing the wheel – sometimes you just have to reshape it ever so slightly to be able to move more efficiently than ever before. That’s exactly what a certain print vendor has done with the new Lexmark GO Line.

To be clear then, the Lexmark GO Line products are a carefully crafted product category name designed for SMBs that have been crying out for clarity on which printer is the best choice. Building on the successful launch of a dedicated product line for SMB customers in 2017, this new category name is an umbrella term for Lexmark’s SMB products that have been built for the channel, enabling increased profitability and product availability.

Lexmark have recently introduced a new generation of mono and colour printers and MFP’s for this rapidly growing market and have offered a 4-year guarantee across the range which includes full product support and maintenance, along with 24-hour self-help online support and access to technical expertise by phone during working hours.

These new Lexmark GO Line products are available exclusively through Lexmark’s Channel partners in EMEA, allowing partners to differentiate themselves and capitalise on the opportunities of the fast-growing SMB market, which allow our partners to profitably compete and succeed.

This easy to access category is made up of twenty two printers in total. These intelligent devices are equipped with the latest capabilities, allowing users to focus on growing their business. The new single function and multi-function (MFP) series bring an unparalleled combination of reliability, productivity and security to desktop-sized devices built for workgroups of various sizes within organisations. Two of the highlights are 36SC128 LEXMARK B2338DW 36PPM and 42CC443 LEXMARK MC2425ADW A4 23PPM MFP – the first is a mono single function device, and the latter is a colour multi printer. Both are the lowest price points in the category, and are perfect for customers that are looking to shop affordably and at scale.

To find out more about the two products listed above, or more of the Lexmark products that you can start selling for increased profits right now, get in touch with your Account Manager, the Westcoast Print Team, or click here to view the range.


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