There it is again. The buzz phrase of the moment. The thing that everyone’s talking about. The topic that won’t seem to go away (and for good reason). It’s ‘digital transformation’ and it’s happening everywhere.
By now you’ll know that digital transformation is a complex process that’s changing how enterprises work and go to market. And you’ll probably be aware that it’s creating long-term opportunity for partners equipped to take customers on the on-going digital journey. But do you know the full extent of the opportunity? You might be surprised...
Big numbers and even bigger partner prospects
The cloud has changed more than the way we implement and manage IT; it’s changing the very fabric of business. As such, business leaders are required to transform all aspects of their businesses – leveraging modern digital technologies to optimise operations, empower employees, transform products and services, and engage customers in new ways.
With 60% of enterprises already implementing an organisation-wide digital platform strategy, the International Data Corporation (IDC) forecasts that the digital transformation opportunity will exceed $20 trillion, or 20% of global GDP.
Take that in for a second. It’s truly colossal. And there’s more: As part of the same research by IDC, featured in Microsoft’s latest series of eBooks on Digital Transformation, it’s estimated that businesses worldwide are on course to invest $1.7 trillion across the spectrum of IT. And for every $1 of revenue that Microsoft generates, partners generate an additional $9.64 of revenue.
In short, digital transformation is becoming a central strategy for modern business, and digitally savvy partners can get their share of the spend. So, now is a critical juncture for partners to increase their digital sophistication and transform their own businesses to effectively meet the new customer expectations.
Get your slice of the action
IDC predicts that the Microsoft partner opportunity related to digital transformation will double from just over $1 billion to just over $2 billion by 2022. So, it’s time to shift your focus to get in on the action.
To maintain relevancy and profitability, successful partners are concentrating on high-value digital solutions in the cloud. For example, more and more AI use cases are emerging every day, so if you’re not already leveraging AI in your solutions, chances are you will be soon.
In addition, blockchain is another one to watch, with distributed ledger solutions set to see a five-year compound annual growth rate of 81.2% and total spending of $9.7 billion in 2021.
However, specifics aside, we recommend that most your attention is centred on creating value across the entire spectrum of digital requirements with project services, managed services, and software and IP development offerings combined.
The bottom line
Digital transformation is far from straightforward, which is why it’s important to implement changes within your own business before helping others. Because by being a thought leader and driving transformation internally, you can then become a trusted advisor to your customers.
Finally, choose to work with someone who can support you in your transformation and ensure you make the most of the opportunity available... More than distribution, more than IT, Westcoast is a trusted partner. So, remember that whatever your focus, whatever you need, we can help you successfully digitally transform your business – and those of your customers too.