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Westcoast Partners with Bullitt to Expand Mobile Market Reach

Published date: 23/01/2019 10:00

Westcoast announces that from today it is to become a lead distributor in the UK for the Bullitt Group, a market leading manufacturer of rugged smartphones.

The move sees the addition of Cat (Caterpillar) Phones to Westcoast’s Android enterprise portfolio, making it easier than ever for UK resellers to expand their mobile market reach across multiple verticals: construction, agriculture, HVAC, and emergency response.

Cat Phones are uniquely positioned in these markets, building on the Caterpillar brand association for tough, rugged and robust products and delivering high specification durability for use in the field. For example, Cat Phone touchscreens are made from Gorilla Glass and can used with wet or gloved fingers.

Darren Seward, Head of Mobile Solutions at Westcoast, comments: “More mobile vendors are now choosing to work with Westcoast and we’re always looking for new opportunities for growth by working with the best and most progressive vendors. Our exciting new partnership with Bullitt and the addition of the Cat Phone range expands our Android enterprise portfolio to serve an area of the mobile market that is often neglected, yet is growing significantly.”

Nathan Vautier, Chief Sales Officer EMEA, Bullitt Group, adds: “Throughout 2018 Bullitt Group has undergone a review of its entire global distribution structure, making changes to reduce the number of approved suppliers, to streamline the process and ensure effective commercial relationships.

In the UK, we continue to focus on a B2B strategy, reaching the core audiences we know benefit from a rugged device that is fit for the challenges of their daily lives. We are therefore delighted to announce our partnership with Westcoast as our master UK distributor, who we feel is the right partner to help us address the growing rugged market.”

Market research* shows that the majority (31%) of Cat Phone customers work in construction. The devices are also popular in agriculture, security and emergency, manufacturing, vehicle repair and facilities management. They’re particularly favoured by males in the 30-49 age bracket, with just over half (52%) working in businesses with fewer than 50 employees.

4 out of 5 of the most essential features for Cat Phone users are rugged: 77% say dust proofing is essential, 76% consider water proofing essential, 74% need a scratch resistant display, and 73% must have a drop-proof phone. Long battery life comes top, with 99% of users citing it as a key valued feature.

Alex Tatham, Managing Director, Westcoast further comments: “This new relationship with Bullitt supports our commitment to work with innovative companies and cements our position as the partner of choice for mobile solutions. We look forward to collaboratively helping UK resellers drive revenue and growth in this burgeoning market with highly targeted products.”

For more information please contact or phone 0118 912 6447

About Westcoast

Westcoast Limited was founded in 1984 and is a leading IT distributor with a product portfolio spanning the whole computing spectrum ranging from desktop PC and notebook products through to software, high end server solutions, network products, printers, peripherals, spare parts and consumables. The group sells to resellers, retailers and dealers in the UK and Ireland providing creative credit, marketing and logistics services to more than 5,000 customers.

More information on Westcoast can be found at

About Cat devices and accessories:

The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides boundless experience with robust mobility.

To find out more about what Cat phones and accessories are made of, visit

About Bullitt Group

Bullitt Group helps global brands extend their product portfolios into new categories, particularly in the connected devices market. We design, manufacture, market and sell products under license for our brand partners.

Since its formation in 2009, Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 70 countries across the globe.

Bullitt is the global licensee for Cat (Caterpillar Inc.) and Land Rover for mobile phones and related peripherals.

Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), Charlotte (USA) and Singapore.

* Source: Bullitt Group Research, Rugged Smartphone User Survey 2018 (24,585 respondents)


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