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Artificial Intelligence (AI) offers businesses unparalleled advantages in today’s competitive landscape. From streamlining operations across data management and security to automating repetitive tasks and processes, AI boosts efficiency, enables cost savings and improves productivity.

It doesn’t seem that long ago that AI felt like a futuristic concept. But it’s now here and reshaping the way businesses operate. From streamlining communication to enhancing security, AI-driven tools are becoming essential for effective business operations in the modern workplace. ​

AI is transforming industries at an unprecedented pace. Yet many businesses struggle to understand how to implement AI solutions effectively.

At Westcoast, we believe sustainability isn’t a choice, it’s a responsibility. As a leading technology distributor, we’re dedicated to minimising our environmental impact while helping our partners and their customers adopt more sustainable IT solutions. Through innovative recycling, refurbishment and reuse initiatives, we’re championing a circular economy that extends the life of technology and reduces electronic waste. Here’s how we’re making a difference.

Research from WeAreTechWomen shows that women make up nearly half of the UK workforce – yet only 29% of the tech industry. And even fewer are in executive roles, according to Forbes. That’s why Westcoast wants to inspire women from all backgrounds to join, and stay in, the technology sector. We know the way forward: action, investment, and unwavering support.

Sustainability isn’t a buzzword anymore – it’s business-critical. That was the key takeaway from the CRN Sustainability in Tech Summit, held at BAFTA in London on 13th February. Industry leaders, including IT Asset Disposition (ITAD) organisations, vendors and distributors like Westcoast, came together to discuss the future of sustainable tech.

Westcoast has partnered with UGREEN Group to distribute its full range of consumer electronics and charging solutions across the UK, expanding market reach through Westcoast’s extensive distribution network.

From cutting carbon footprints to embracing the circular economy, sustainability can be a driver of not only value, but also, revenue. But how can partners navigate the challenges and unlock the opportunities?

Leading IT distributor Westcoast is delighted to announce that following the receipt of all necessary regulatory approvals, including merger clearance without restrictions from the European Commission, the merger with ALSO is set to complete by 28 February 2025.

BETT 2025 proved once again why it's the go-to event for education technology. Thousands of educators, innovators, and partners came together to explore the future of learning. And this year, three themes dominated the conversation: AI, cybersecurity, and sustainability.

This National Day of Education, we're reflecting on something close to our hearts – shaping the future of talent. From initiatives like Bright Sparks, which inspires students in the Thames Valley to consider a career in tech, to hosting weeklong work experience workshops through our Workwise programme, we’re helping future leaders find their feet. At the end of 2024 we launched our Sales Apprenticeships, taking it one step further in supporting young people into careers in STEM.

Westcoast has been part of Henley Festival, the UK's only black-tie music and arts festival, from the very beginning! It is more than just an unmissable event; it's a charity dedicated to supporting the next generation of talent through its RISE programme, and the Westcoast RISING Star Award.

As 2024 wraps up, we’re taking a moment to celebrate a remarkable year of innovation, collaboration and growth at Westcoast. From hosting game-changing events to forming new partnerships and earning prestigious industry awards, we’ve been dedicated to empowering our partners and driving success across the channel.

Artificial intelligence has created a level of industry excitement above anything we have seen for some time. And with 50% of edge deployments set to involve AI by 2026, businesses are no longer just adopting the technology, they’re relying on it to lead them towards a more rewarding future. Channel partners play a critical role in delivering AI solutions. With AI-capable PC shipments estimated to reach a 60% share in 2027, you’ve got incredible opportunities for lead conversions, business development and financial growth ahead. And with our support and Intel®’s incredible technology you’ll be ready to make the most of it.

Insights from Win With Westcoast 2024 show a shift in the approach to corporate sustainability, both for the big technology providers and customers in the channel.

Insights from technology experts at Win With Westcoast 2024, identified the cloud and security market as an area of scalable growth for the channel, bringing with it new and lucrative opportunities.

Our annual Win With Westcoast event saw leaders and experts from across the technology sector come together to ensure our partners are prepared to embrace the opportunities (and steel themselves for the challenges) ahead.

At this year's Win With Westcoast event, leaders and industry experts from across the tech sector gathered to equip our partners with the insights to seize new opportunities in a challenging market. The spotlight was on channel transformation, emphasising that in a replacement market, growth demands a pivot beyond traditional hardware sales.

We are delighted to announce that Westcoast has been named as Networking/Comms Distributor of the Year at the CRN Awards! The announcement was made at the black-tie ceremony on 14th November 2024, during the 2024 CRN Awards, which were held at Battersea Evolution in London.

On 6th November, we hosted our annual Win With Westcoast event, with experts from across the tech industry joining us to share their knowledge and insights on what the channel can expect from the year ahead.