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AI and transformation: Our top Canalys panel takeaways

Published date: 23 October 2024

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In an era of rapid evolution, change is the only constant, especially in the channel. Our Chief Revenue Officer, Phil Bell, recently joined industry leaders on the panel at Canalys Forums 2024. The event focused on the future of AI, services, cultural transformation, and the opportunities and challenges facing channel partners today.

Here are Phil’s four key insights and takeaways:

The channel must evolve beyond hardware

The hardware-focused reseller model has become increasingly challenging. As margins shrink and global supply shifts, our partners need to expand their offerings beyond hardware.

The integration of software, cybersecurity and services is vital to ensure long-term profitability. Westcoast teams support partners’ evolution with a comprehensive suite of services, including ITAD (IT Asset Disposal), Lifecycle Management, and Managed Print Services. By enhancing their portfolios, partners add value for their customers and differentiate their businesses in a crowded market.

To achieve double-digit growth for our partners,
we can provide a complete solution, not just push boxes.

PHIL BELL

The potential of AI is rooted in the real world

The potential impact of AI technologies, while vast, is only as valuable as its applications. There’s a clear need for practical use cases that drive business value, whether through the use of AI-enabled productivity tools or innovative AI-driven insights.

If we’re to truly leverage AI, we must make it relevant to our partners.

PHIL BELL

Sustainability is non-negotiable

Sustainability emerged as a critical theme. There’s an ever-growing demand for greener practices across the channel.

As an aggregator, Westcoast enables partners to access sustainable solutions, and recycling options to achieve their environmental goals. Moving forward, Westcoast will continue to offer initiatives including take-back programmes, and will aim to support partners with sustainable product choices.

Sustainability is a priority, and we’re committed to making a difference.

PHIL BELL

Westcoast as the partner for change

Change in the channel can be daunting. That’s why Westcoast teams are uniquely equipped to help partners as they navigate these shifts. With resources, insights, and hands-on support, businesses can embrace new business models and capabilities as the channel evolves.

Partners ready to adapt to change can register for our upcoming Win with Westcoast event on 6th November in London and learn more about navigating the future of technology and transformation.

As a support partner, our mission is to help our partners adapt and thrive.

PHIL BELL

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