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Win With Westcoast 2024: As cloud and security threats grow, so do the opportunities

Published date: 26 November 2024

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Insights from technology experts at Win With Westcoast 2024, identified the cloud and security market as an area of scalable growth for the channel, bringing with it new and lucrative opportunities.

Cybersecurity – a growing priority

With 15%1 annual growth, cybercrime is outpacing the fastest-growing national economies. And CISOs (Chief Information Security Officers) should take notice, with maintenance to or increases in their security budgets potentially high on the agenda. 

With this in mind, it’s not surprising that there’s an increasing demand for advanced cybersecurity solutions and robust technology. Security is a priority for customers – as a result, it presents a key driver of opportunities for our channel partners.

Opportunities to protect from cloud to edge

Today, many ransomware incidents are associated with weak identity security, emphasising the need for robust identity protection as a foundational security measure. With a move from on-premises to the cloud, Secure Access Service Edge (SASE) provides a holistic approach to security – and remains a potential sales growth area for partners who have yet to explore it.

Vendors are also investing heavily in security features that provide simple and secure ‘out-of-the-box’ protection for businesses and their users. Microsoft CEO Satya Nadella has reinforced security as the company’s highest priority and Windows 11 offers chip-to-cloud security, making it the most secure operating system yet. Data that Microsoft shared at the event shows that Windows 11 delivers a 58% reduction in security incidents and 80% fewer IT tickets raised. And a 58% year-on-year rise in adoption of software like Microsoft 365 E5 in the UK, reflects a strong market demand for unified security packages.

Similarly, many Samsung Galaxy business devices have Samsung’s Knox security platform built-in, protecting organisations with government-grade security from the chip up. It keeps data safe from threats from the moment the device is turned on, with multiple layers of security across hardware and software.

Secure every opportunity with Westcoast

Whether you need guidance finding the best security software for your customer or help securing their IT estate end to end, we can support you every step of the way. From presales conversations to full deployment, we provide the services and solutions you need to overcome your customer’s biggest security challenges. WithWestcoast’s full suite of professional services that cover onboarding, migration, security and more, you become a one-stop-shop for your customers, so they never need to go elsewhere.

Don’t hesitate to get in touch if you need help growing with the cloud and security opportunity.

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